Last Updated: [july 2025]
Table of Contents
- Introduction
- Applicability of Law
- Types of Information We Collect
- How We Use Your Information
- Sharing & Disclosure
- Your Data Rights
- Cookies and Tracking Tools
- Data Protection and Security
- Retention of Data
- Links to External Websites
- Privacy of Children
- Changes to Our Privacy Policy
- Contact Information
Welcome to Bright Aroma. At Bright Aroma, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines the nature, purpose, and use of any data we collect and is designed to provide transparency and build trust with you—our valued customer. By continuing to use our website, you signify your agreement to this policy.
1. Introduction
This Privacy Policy governs the manner in which Bright Aroma collects, uses, maintains, and discloses information collected from users (each, a “User”) of the website brightaroma.com. We recognize that your personal information is valuable and we take your privacy seriously. This document has been created in compliance with the Information Technology Act, 2000, including its relevant amendments and associated rules, especially the SPDI Rules (2011), and also aligns with the data protection principles found in the General Data Protection Regulation (GDPR) for good practices
2. Applicability of Law
This Privacy Policy is framed in accordance with Indian law, including but not limited to the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, Consumer Protection (E-commerce) Rules, 2020, and other applicable laws. It ensures that your personal data is handled lawfully, fairly, and transparently.
3. Types of Information We Collect
We may collect personal and non-personal information from you, including:
- Personal Details: Name, email address, phone number, shipping/billing address
- Payment Details: Processed securely via third-party gateways (we do not store card information)
- Device & Browser Data: IP address, browser type, operating system
- Activity Data: Pages visited, time spent on site, and clicks
We collect this data when you register on our site, place an order, subscribe to our newsletter, or interact with the site in other ways.
4. How We Use Your Information
We use your information to:
- Process and fulfill your orders
- Send important updates regarding your order or account
- Improve our website functionality and user experience
- Share promotional offers only if you opt in
- Ensure compliance with legal obligations and internal policies
Your data helps us serve you better and deliver a personalized experience each time you visit brightaroma.com.
5. Sharing & Disclosure
We do not sell, trade, or rent Users’ personal identification information to others. We may share information with:
- Trusted third-party service providers, such as payment processors, courier services, and analytics tools, who help us operate our business
- Government agencies or legal authorities when required under applicable laws or regulations
- Internal teams for marketing, fulfillment, and support purposes, always bound by confidentiality
6. Your Data Rights
You have the right to:
- Access and review your personal information
- Request corrections or deletions
- Withdraw consent at any time
- Opt out of marketing emails
To exercise these rights, please refer to the Contact Us page or email us at connectbrightaromaa@gmail.com.